Give me the essence of what you do.
I am a promoter of ‘holistic innovation’ i.e., I do not believe that innovation is a methodology or a process. It is a set of attitudes and behaviours that pervades an entire organisation but which has objectives such as capturing, storing and replaying knowledge as well as generating ideas and building upon them. Ultimately it is about making money (or else we would simply be playing) and ensuring that the organisation is greater than the sum of the parts. Think of it as culture + value.