Co-creation: The future of innovation

Open innovation – might that be not only co-operation between companies rather between all parties incl. End consumer? Open ideas to be evaluated by the public and let partners develop what end consumer want! /johan ”In a global social media study conducted recently, 44 per cent of the over 9,000 participants indicated that they were interested in co-creating products and advertising. A similar proportion had conversed with a brand or interacted directly with a company in social media; 33 per cent were fans of brands. And they were eager to share, with 52 per cent of all respondents willing to give active product feedback. ” http://www.business-standard.com/india/news/co-creationfutureinnovation/478319/

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